Ashok Leyland Inaugurates Dealership In Guwahati To Strengthen Its Presence In North-East India
@ BR Bureau
Ashok Leyland, flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, today, inaugurated a new 3S (sales/service/spares) dealership, D.R Brijmohan & Sons in Guwahati, Assam. Spread over 1,15,000 sq. ft., it offers 18 bays, wheel alignment and an accident repair facility. This state-of-the-art dealership is located in Lokhra, the transport hub of Guwahati. Ashok Leyland also has 10 upcoming outlets in Assam, Meghalaya, Arunachal Pradesh and Tripura to cater to the rising demand in North-East India.
Furthermore, the company delivered 33 fully built 4825 multi-axle 16-wheeler AVTR to Dalmia Cements in Guwahati. This serves as a strong testimonial for Ashok Leyland’s products and the trust its customers have in its performance in the terrains of North-East India. The Ashok Leyland AVTR range is a first of its kind in the Indian market and provides multiple options for axle configurations, loading spans, cabins, suspensions, and drivetrains on a single platform for the entire range of Rigid Trucks, Tippers and Tractors in the 18.5T to 55T category.
As an established market leader, currently, Ashok Leyland is covering the major commercial hubs in North-East through nine 3S touchpoints, thirteen service workshops, and six Workshops on Wheels for site service support to the customers, in the region. An exclusive warehouse has also been set up in Guwahati to address the vehicle demand in the region smoothly.
Commenting on this occasion, Mr Sanjay Saraswat, President – MHCV, Ashok Leyland, said, “North-East of India has always been an important market for Ashok Leyland with the booming infrastructural development taking place across the region. Ashok Leyland aims to play a critical role in terms of logistics and mobility solutions in this region and we are increasing our presence through the expansion of our network and back-end infrastructure to cater to the same. We are also very glad to see our customer base increase in this market. Our vision is to be part of the Top 10 CV makers in the world and these initiatives are some of the key milestones towards the same.”
Speaking at the inauguration, Mr Sanjeev Kumar, Head – MHCV Sales and Network, Ashok Leyland, said, “With our newly launched Sales, Service and spares dealership in Guwahati we aim to provide holistic service to our customers here in North-East from sales to after-sales service. Through our Service Mandi, a digital platform, we have already assisted 250 customers with site services and with this dealership, we aim to scale up our operations and accessibility of our brand to all the potential customers. We have also recently set up an exclusive warehouse in Guwahati to address the vehicle demand in the region smoothly. As an organization, we have always focused to cater to the requirements of our customers in line with the philosophy of Aapki Jeet, Hamari Jeet.”